Key Concepts








KEYCONCEPTS

INSTITUTION:

All of the media is a business. They are not primarily there to entertain us. They are there to make money (with some exceptions, such as the BBC).
Media production is done by organisations. These organisations make the product, selling and then advertise and distribute it. The type of institution can influence the media product.


MEDIA LANGUAGE:

Media Language means the way in which media texts communicate with people that use them. You may find out about camera movement, editing and sound.
  • The words, images and sounds of media products.
  • How the media is constructed
  • How the media communicates with us

REPRESENTATION:

Media products present us with information about the world. This information has to be selected and shaped towards what we see or hear. Media production means that all information is represented.

AUDIENCE:

The people who consume the product (which might be brought or simply seen or heard). All people who experience a media product form part of its audience. The product is aimed at people. Audience study turn attention on how people receive these communications. You will learn when studying popular music about how audiences are targeted by Record companies, or about the way two papers present the same story when studying newspapers. 







Comments

  1. This is an excellent blog post with some good information, well done Ben!
    You have embedded in some great pictures, and your worlde is very creative!

    Miss Crader.

    ReplyDelete

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