Summerising booklet & PSB, funding etc
Television audiences: Television audiences in the 2010s are much more segmented than those in the 1960s. While BBC and ITV remain mass audience channels, the size of these mass audiences are getting smaller. Both the BBC and ITV offer channels that target specific audiences e.g. CBeebies, CBBC, BBC4, as well as mass audience channels. Audiences in the 2010s have a variety of means of accessing television-live on television, recorded on PVRs and streaming online. This means that audiences have increasing choice and control over their viewing and scheduling is losing its previously all powerful grip over television viewing. The Wednesday 8pm scheduling for Cuffs, was still significant, which meant that Cuffs needed to try to offer a diverse audience a range of characters in hope that they could identify with some of them. It also meant that the darker context expected of a police drama had to be balanced with lighter, family-friendly fare. Changes in social and cultural contexts mean...